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What is Digital Marketing?
October 1st, 2010
Perez is a well known blogger
Adwords, analytics, blogging RSS, SEO….. when did facebook and Youtube become anything more then entertainment tools? It seems the digital age is once again running away with itself and so many of us feel we’re getting left behind.
So what is digital marketing and how does it differ from traditional marketing concepts? The answer is it doesn’t. Obviously the tools and mediums used have changed but marketing ideals and principles remain the same; getting your product out there looking as attractive as possible to perspective customers.
All you need now is to learn the mechanics of [...]
Help with Credit Control
September 21st, 2010
Let’s face it; debt collection for the most part is an awkward and tedious task. Money is almost as irritating to collect as to give away, especially in these testing time when no-one wants to part with it.
You are more then likely going to be hit with a tirade of objections and excuses when contacting a debtor so its best you go in prepared. Here are a few tips to help before you make the call:
Check Company History
It’s important you know who you’re calling and how they usually handle debts. Have they a history of avoiding payments? Who deals with [...]
The Unmanagable Manager
August 16th, 2010
Sarah and Pamela work in the advertising department of an investment bank. Pamela is new to management and Sarah is the first person to be placed under her supervision.
Pamela is desperate to make a good impression, making checklists, monitoring Sarah’s progress and reporting to senior management. As a result she has almost become over-organised, and now expects Sarah to work to the same pattern, going as far as to plan three one-to-one progress meetings a week to ‘see where we’re at’.
Sarah’s starting to see this as a bit of a nuisance;
She feels over-managed and undermined. [...]
Effective Stress Management
August 3rd, 2010
Unfinished proposals; piles of messages needing attention; daughter’s communion approaching; Eircom needs paying; veins pulsating; stress ball down to its last threads……sound familiar? Stop. Take a breather. It’s only natural to feel stressed out and under pressure from time to time. Life seems to demand so much more from us these days; trying to juggle family life along with a busy work schedule it’s no wonder we get frazzled.
Here are a few tips to help you cope with the inevitable pressures and stresses of life;
Make a to-do list and do your best to stick by it. Managing time and prioritizing [...]
Tips on Presentation Skills
July 30th, 2010
Yes you’re the office chatterbox, but when asked to deliver a short speech on a topic you know quite well, you’re lost for words.
Public speaking is one of mankind’s primal fears. It never dips below third on the list of top ten fears with some studies even claiming it is more commonly feared than death itself! Fortunately, public speaking is a fear that can be easily overcome and mastered to the point it’s enjoyable. Here are a few tips to help you with those pre-speech jitters;
Preparation is key to a good presentation, as the saying goes ‘failing to prepare [...]
Simple tips for managing people
July 28th, 2010
Lead by example
Have you ever been told off for being caught on the internet at work, only to spot your manager facebooking to their hearts content that very afternoon? Or had a supervisor who constantly harps on about staying late yetmanages to leave at 4.59 sharp everyday himself? Knuckle-whitening frustration is what that causes. There’s nothing more disheartening than a contradictory workplace leader who follows the ‘‘Do as I say, not as I do’’ philosophy. It instantly sucks any enthusiasm and passion from workers and destroys morale. People have far more respect and attentiveness for someone who practices what they preach.
Good [...]